May 22, 2008

TOP 10 STRATEGIC TIPS FOR JOB SEEKERS

1. Make a commitment to really go after that great career!

Don’t grab the first low hanging offer that waves a few dollars at you. A committed job search requires focus, strategy and unrelenting dedication until the objective is achieved.

2. Drastically increase your career options by targeting opportunities in the SME Market.

Small to Medium Size Enterprises represent approx. 95% of companies in the economy, therefore, they do 95% of the hiring, but these companies are often ignored or unknown to most job seekers.

3. Create powerful skills and achievement narratives.

Narratives are exciting short-burst descriptions of your skills and achievements used in your resume and overall marketing campaign. Narratives must be compelling and unique to showcase your value to employers. Stay away from cliché’s and vague statements like, “I’m a people person, team player, honest and hardworking, loyal and looking for a challenge.”

4. Showcase your future not your past

Send hiring managers future-focused resumes not past-focused documents. Hiring managers are far more interested in what you can do for them in the future than what you have done in the past. But the only thing typical resumes talk about is…hmm, your past.

5. Work your job search strategy from the top down, not bottom up

Try networking or securing interviews two levels up from your income level. If you’re looking for a job at 50K, you better interview with people who make 80-100K. They are the ones who make the final decision to hire you. If you are looking for a job at 100K, it’s hard to believe the person in HR earning 50 K can make the decision to hire you.

6. Prepare for your interviews with the same intensity as you did for your University finals.

On average, most jobseekers spend 1-2 hours preparing for an interview that may change their lives, yet most spent days studying for their University final exams.

7. Network consistently and with sincere engagement

Never ask a company if they are hiring! Only by taking a sincere interest in a company’s goals and challenges will they then take a sincere interest in your career objectives.


8. Negotiate the entire package when you get an offer.

Salary, benefits, performance bonuses, stock options, paid vacations, review assessments, training allowances, flex hours, ++ Most jobseekers are either too scared to counter offer or don’t know all the perks available in this red-hot job market by employers hungry for talent.

9. Your career is where you spend the majority of your day! Hire a professional to help you land that great career.

Your friends and family may have the very best intentions but do they really have the time, market insight and resources to ensure that you get that great career? The right career expert will provide years of expertise, market insight and resources AND hold you accountable to help you land that great career. So, have a beer with your buddies, but do not rely on them to be your primary source of job search advice.

10. Finally, Just do it! What have you got to lose?

If you’re not happy with your current job, then take the chance to go after something better. If it doesn’t work out, you won’t have any problem finding a job that you don’t want, the market is full of them. In-fact, you don’t even need any of the last nine tips to get a job you don’t like!


Minto Roy
President
Careerstoday Canada
www.careerstodaycanada.com

THINK OVER ONE HUNDRED THOUSAND PER YEAR!

SEVEN KEY TIPS TO GET IN AND REMAIN IN THE SIX FIGURE WORLD.

ONE

If you are a recent graduate, don’t buy into the traditional salary increase mindset. You know the one: graduate university, get a position at 30-35K, work hard to get an increase to 50k after a few years. Find a way to management after 5 years and slide into the 75K level. Then, after 10 years of working like a dog, helping the company grow, make it into sr. level management at 100K and then hope like hell to stay there for the final 20 years. Retire. This is complete nonsense. Professionals from 25-35 should realize that with a tactical internal and external marketing strategy of their skills and a great intra-company career plan, they can make major leaps in career growth and income in this red-hot labor market.

TWO.

Learn to deal with ignore those around you that think six figures is a lot of money. The nay-sayers and that often include family and friends that attempt to rationalize why it’s too tough, or that you’ll have to forfeit your personal life and sell your soul for higher bracket incomes. Most people under six figures think that professionals in the higher brackets only chase money. Infact most high achievers that I deal with know that we” chase time not money”!

THREE.

You got to six figures with your drive and a plan to get there, but after reaching it, you must create and set higher income targets. You don’t stay at a 100 K by wanting to make the exact same amount next year. Shoot higher, two hundred thousand or go way beyond and start thinking and believing you can earn seven figures.

FOUR.

Start surrounding yourself and networking with higher bracket professionals. Unfortunately if you are the highest earner in your peer group, then it becomes more difficult to sustain the information edge and strategic edge to maintain and grow your income and career. I’m not saying ditch your friends, I’m saying find higher bracket collegues to support and exchange ideas with regularly.

FIVE.

It’s crucial to develop your network more than ever after making to the higher bracket of income. Companies looking for talent at this level need to see more than just education, skills and achievements. They want professionals that have built and can access and integrate their network within the growth plans of business. If you don’t have strong accessible network, then start building relationships to support and support you.

SIX.

You need to work on soft skills: likeability, candor, perseverance managing confrontation, duplication, emotional intelligence and more. These skills are extremely misunderstood and overlooked when assessed by mid-level hr. departments. However, these are the most coveted characteristics required to move up the corporate ladder.

SEVEN.

Consider who you take career advice from. Respectfully most people seek career advice from family, friends and acquaintances. These people might have the best intentions. But do they have the time, resources and expertise to dispense advice that you can use and implement? Will they be accountable to deal with the end-results of their advice? If one of your goals is to reach and remain in the higher income world then make sure you have fun with your family and friends but take career advice from an expert that been in the higher bracket and has helped other succeed.


Minto Roy
President
Careers Today Canada
www.careerstodaycanada.com

NOT ANOTHER BORING RESUME SUBMISSION!

The Employment World doesn’t need another boring resume.

Here are Top 5 Things Not to Do when creating a competitive resume to set yourself apart from your competition. But first a quick ‘Marketing 101 lesson for jobseekers,

“If you are trying to set yourself apart from other jobseekers in the marketplace, don’t market yourself with the exact same methodology as the rest of your competition and hope to stand out.”

Most jobseekers traditionally use a resume to showcase their value. The resume showcases their past accomplishments, past experiences and past education. However, after speaking with hundreds of hiring managers, I am reminded that these managers are far more interested in what a candidate can do for them in the future, not what they have done in the past.

However, only a fraction of the resume focuses on the jobseeker’s future. The “objective section”, usually the lead paragraph, is the only part of the resume that contains any information about the jobseeker’s future objective. But most objective statements are vague and contain never ending clichés.

Objective: “seasoned professional looking for a dynamic and challenging position with a growth oriented company. A great team player, willing to work hard, flexible, loyal, etc…”

In hopes of being unique most job seekers provide employers with identically formatted marketing documents and statements hoping to set themselves apart as being unique. So here are 5 Things Not to Do when trying to create a unique resume

Number One

Don’t be too general and say the same things as every other job seeker.
Employers assume that you are honest, loyal and a team player. No employer disqualifies you right away and says, “Hey, this guy didn’t say he was honest, hardworking and loyal in his resume, he’s out!”

Number Two

Don’t assume that your resume has to showcase every one of your experiences and accomplishments.

Including everything you’ve done in your career doesn’t increase your odds of getting the job or another job at the company. Don’t hope that employers might look deeper at your qualification and figure out that you are qualified for another opportunity within the company.

Number Three

Don’t use words that are long term or process oriented words when describing your achievements. Use a short term, action oriented bursts. Write dialogue to attract the reader’s interest and emotions.


Number Four

Don’t go back more than a decade with your experiences and achievements. Even that’s a long time. Respectfully, not many people care about what you did ten years ago…It’s over. Remember, keep the focus of your resume on what you can do in the future.

Number Five

Make the end of the resume count. Remember, most people remember what they read at the beginning and at the end. End uniquely, by creating an exciting explanation of your passions and interests outside of work.

The end of your resume should provide employers insight into your competitive drive, your creativity, your commitment to charity, volunteer work, how you might save the world!

Be bold, be creative, use the final part of your resume to compel the hiring manager to want to meet the professional and the personality behind the document.

Minto Roy
President
CareersToday Canada
www.careerstodaycanada.com
www.mintoroy.net


Listen to Minto on Careers Today Radio. Every week on The Buzz 1410 am Saturdays from 3-4 pm. Past shows available can be downloaded on the Careers Today website.

Think Like A 100K Per Year Professional

I assume, by your visit to this site and this article that you have a commitment or at least curiosity about positions over 100K. One thing you should know that’s an irrefutable fact.

Very few people make six figures and very few people will ever make six figures consistently.
It’s not because very few people have a talent to earn six figures. In fact, I have met thousands of professionals with the talent, education, experience that exceed those that earn six figures consistently. Most talented professionals simply don’t know how to enter this income bracket and remain consistently there year after year.

One hundred thousand dollars a year seems to represent the holy grail of income levels for most professionals. A validation to themselves, their peers and their families. A badge of recognition in the competitive workforce that you are successful and at the top of your game.
However, this income bracket symbolizes more just money. Personally it represents a level of lifestyle coveted by most people. A chance to live beyond the monthly bills and live a life full of options for you and your family.

Professionally it is viewed as validation by an employer that you are crucial to their organization. Within the company there is enhanced recognition your peers, exciting and important responsibilities are a daily part of your role, there is management opportunities and decision making capacity.

These perks remain elusive to the majority of professionals unless more people learn how to market themselves effectively. Having the right talent, experience and education alone is only part of the battle. An effective and competitive marketing campaign is crucial.
Competing for six figure position comes with an initial realization that this compensation represents the top 2 % of the paying jobs within an employment market. Therefore, looking to get into this market requires a different job search strategy as those being utilized by others making less than six figures. The other 98% of people conducting a job search.
Think about it. Would you market a Lada with the same methodology as Mercedes? Does Starbucks market its five dollar coffee with the same methodology as cafe that sells coffee for a dollar? How a product is marketed is immensely important to the perceived value by the consumer.

So if you are professional looking to secure at six figure position, then remember your the product in a very competitive and complex market. Appreciate that you are competing against other talented products for those 2% of higher bracket jobs. So what’s your marketing strategy? How are you going to differentiate yourself from the other quality products competing against you for the employer?

Most professionals market themselves with a document called a resume, typically a few pieces of paper that outline a jobseekers skills, experiences, achievements and education. A resume is most common form of marketing communications used by job seekers. A document filled with history about a candidates past. However, in speaking with thousands of hiring managers, I’ve come to realize that most are interested in what an employee can do for them in the future, not in the past.

A past history and accomplishments are of course important, but in reality candidates competing at this level are all very good and most great past work histories. A past focused resumes is a very ineffective way to set anyone apart and we know why people use resumes.
Everyone does it and no-one knows what else to do when job hunting.

Mercedes does not rely on marketing their automobile as only fast and with a good warranty. Simply because almost every car over 100K is fast and has a good warranty. Mercedes like all premium products recognizes that marketing given variables and common product features rarely help the consumer select their product.

Consider a simple marketing concept to your job search. If you are trying to divide yourself out from the rest of the market why use the exact same marketing strategy as the rest of the market and hope to be seen as unique? How can the end consumer (the employer), set you apart?

Hiring at six figures has also become extremely difficult for both sides of the hiring desk. Executive Managers have limited time to review resumes and don’t have months to screen candidates, they have hours. Managers are at the mercy of screening candidates through past focused resumes speaking very little about what they bring to their companies future.
It’s crucial that higher bracket professionals initially engage employers with future focused documents and dialogue. Marketing focused on the future. Do not rely on a resume of what has been done in the past. Market the vision of your future and you gain a definitive edge against their competition below and above six figures.

I will follow up with upcoming articles that will hopefully provide insights into getting in and staying in the higher bracket income. Articles related to constructing a value proposition, negotiating six figure salary packages, interviewing questions and answers and the mindset of what executive managers look for when they are hiring their next six figure employee.

The six figure world is truly a world of abundance, not merely about money, but about am abundant belief. A belief to share ideas and information to help others reach their professional and personal goals. I hope this insight propels your career and motivates you to achieve your next level.

There is plenty of room at the top.

Minto Roy
President & CEO
Careers Today Canada
www.careerstodaycanada.com

The Toughest Interview Question Facing New Immigrants in North America!


If you are fortunate enough to get in-the-door of the right company looking to hire someone with your professional skills and qualifications then you will have to deal with some difficult interview questions.

The typical job interview takes about one hour; Sixty minutes of time that determines where you will spend at least 8 hours of a day, a crucial meeting that solidifies your professional identity and future lifestyle for you and your family in Canada.

With my experience of assisting thousands of professional immigrants with their job search, the questions that cause most anxiety relate to the lack of Canadian work experience. It’s extremely important that new professionals handle this question with a solid response.
Most professional immigrants arrive in Canada with a great education, years of work experience, lots of talent and a commitment to hard work. Yet lack the understanding of how to effectively communicate their value during a job interview. It’s vital that newcomers showcase that they DO HAVE the drive, skills and experience to take on a professional job similar to that of their home country.

Forget Interview strategies for this column. Here are some real interview answers to get you through the number one toughest question your will face. Practice these answers, memorize them and use them. This type of professional language will help you understand and respond effectively to the dreaded Canadian experience question:

Employer Question:

Why should we hire you, over other candidates with greater Canadian experience?
To answer this question you will need a plan or a rehearsed script. Think about famous actors when they perform in a play or a movie. They do so only after massive preparation. Every word, every pause, every facial gesture has been practiced. In fact, professionals in every field recognize when called to perform at a competitive level they must be ready. They practice until their responses to an important situation becomes second nature.

Treat your response to questions or concerns related to your lack of Canadian experience with the same degree of practice and performance. Rather than taking a defensive position with your answer, go on the offense. Turn the question into an opportunity that mirrors commonly held business concepts.

Here’s a script to rehearse.

Answer:

“We’re in a dynamic global economy, I understand you are (or want to be) a global company. A company that thinks and acts beyond Canada’s borders. My work experience has many common traits that you are looking for.” (Give a clear example at this point that matches their requirements.) Write down your own experience example and rehearse it before the interview. Practice over and over again, memorize and make sure you provide examples of experiences that match the criteria for their job description.

Here’s more dialogue for you to memorize.

“I also hope to assist with your companies initiatives locally and globally. Many Canadian businesses are realizing that more than half of their products and services are being bought by new immigrants. I hope with my multi-language skills and cultural understanding that I can help service and grow your customer base in new markets that are growing each year with the increase in Canadian immigration.

These responses will be extremely attractive to companies that are targeting their products into immigrant market segments. Your competition will not be able to compete with your language and cultural insights that match social demographic changes to Canada’s population. If you’re interviewing with a progressive company, there may already be plans underway to move their products and services global or at least local plans to reach growing immigrant communities in Canada.

I know most of your realize that you must commit to improving your English skills and practice every day. But go beyond practice and pretend you are an actor in a movie learning a foreign accent. You’re not trying to be fake when job interviewing, your simply trying to present full value of your potential.

You shouldn’t be relegated to low level entry jobs in Canada. If you’re a professional take responsibility for preparing and presenting yourself until you can answer well enough to present your skills and experience. Practice interview answers until you can quote them perfectly. Memorize, practice and face questions about your lack of Canadian experience with confidence. Become dedicated to your interview performance, like actors in-front of paying audiences. Because when your interviewing for a job, you are performing in-front of a paying audience, your future employer.


Minto Roy
President / CEO
PCMG Canada / Careers Today Canada/PCMG Executive
Vancouver, British Columbia
www.pcmgcanada.com
www.careerstodaycanada.com
www.mintoroy.net

September 18, 2007

The New Employment Market.

Language.

The current labor market in Canada is so frantic that both sides of the hiring table are developing a new language to explain their situation. Understanding what each side is saying with this new language will give employers and jobseekers a huge advantage.

Recently, I spent the day at a Massive trade show featuring several hundred companies showcasing their products and services. Every manager I spoke confirmed their struggles to find talent . At the same show, I met hundreds of professionals looking for a new career. Each group answered questions in a new language created by their experiences in this labor market. A language filled with excitement, frustration, confusion and contradictions.
Here are a sampling of questions and answers by employers and job-seekers

My Q@A with Employers and Hiring Managers.

Q: What is the greatest challenge facing your company.
“We just can’t find the enough talent. We have a staff of 10 and we need 400 by next month. But we’re so busy, it’s crazy. We are trying so many different ways to find talent”
Q: Really, what are you doing?
“We put ads in papers, work with recruiters, attend career fairs and give our employees a bonus if we hire their friends or family. And we bought this neon yellow sign that spins on our front lawn hoping that the right talent drives by is enticed by a spinning sign saying ‘We are Hiring’”
Q: What budget have you allocated for your hiring needs?
“Oooh, we don’t really have much of a budget. The yellow sign kinda was a unexpected expense.
Q: But I thought hiring talent was your number one problem facing your company?
“No kidding, …“We’re tearing our hair out trying to find good talent…But we are just so busy and it’s so time consuming.

Here’s what jobseekers can learn from this madness and contradiction

Figure out who you want to work for. Do some research and create a top ten list of companies you want to work for. Don’t worry if the company doesn’t have a job posted or a sign on their lawn. In this labor market assume they’re hiring. Send a letter to management expressing your interest and how you intend to bring value. Assume that they have been too busy to find you. Go find them!

My Q@A with Job-Seekers.

Q: It’s a vibrant job market, what kind of exciting career are you looking for?
A: “I’d like a challenge. I’d like something that will utilize my skills and experiences”.
Q: Really, but what would you love to do? It’s a great market for jobseekers. What’s going to get you excited about getting up in the morning and going to work.
A: (With a little more excitement) “ I’d love to find a challenging position, I would love a career that utilizes my skills and experiences. Oh, I’m also great people person, and a team player”
Q: What are your salary expectations?
A: We’ll, I’m making 50K now, If I would need at least 50K , but I’d like move up to 55K
Q: But, it’s a red hot, tight labor market! Every employment market advantage is tilted to the advantage of the job seeker.
A: You’re right! At least 55K and parking, yeah parking. I’ve always wanted parking!
Translation for employers.

Job seekers are seeking fit and respect and not necessarily more income. They want a company that not only says that people are their greatest asset but acts like it.

There is still a massive pool of talent looking for the right place, but this talent can’t find your company because you have not drastically changed your strategy to find them. With the right recruitment strategy, there is no labor market shortage.

Oh, and take the spinning neon sign off your lawn.

Minto Roy

Top Five Summer Hiring Myths

Newcomers to Canada often find themselves at the mercy of conflicting job-search information and opinions on how to best secure a career.

One of the greatest mis-conceptions that job-seekers face is the stero-type that the summer season is a terrible time to look for a new career. Nothing could be further from the truth!

Here are the top five myths about the summer hiring season and reality of what jobseeker need to know.


Myth #1
Companies slow down during the summer months and are not hiring.

Reality:
Fact is most businesses do not count on less business during the summer. Therefore, the need for quality staff remains crucial. In-fact many industries face hiring urgencies during the summer: tourism, hospitality, entertainment, construction, retail, government to name a few. These industries rely on other companies to support their businesses; supplier companies, partner companies and the businesses that their customers work for. All these companies remain active during the summer to support each other and take advantage of the increased in customers.


Myth #2
Hiring managers are all on vacations

Reality:
Most mangers take one week off during the summer,the rest take two weeks off. Last time I checked the summer season lasts 12 to 16 weeks. Furthermore, when a manager goes on vacation, they usually designate someone to handle business matters, including screening, interviewing and hiring.


Myth #3
It’s tough to get in-touch with decision makers during the summer months.

Reality:
Approximately 80% of hiring in Canada is done by SME’s (small to medium size companies.) These companies are run by entrepreneurs. Most entrepreneurs and business owners are not hard to get a hold of, THEY ARE JUST BUSY ALL THE TIME. They are running a company: operations, payroll, selling, marketing, bookkeeping, etc. Change your strategy if your having trouble reaching decision makers. Don’t blame it on the summer.

Also ask yourself, what are the ideal months to contact entrepreneurs, when they have plenty of time to return your call”.


Myth #4 University and College students are sending out tons for jobs making it more competitive.

Reality:
There are probably less resumes sent out in the summer. The typical jobseeker is less active in the summer months; family vacations, summer activities and the believing that the summer is a terrible time to look for work.

Also, students look for more transient work and want to return to their studies in September. Employers are not naïve, they realize students will be returning to school in the fall and most won’t hire a seasonal worker over someone they know will stay throughout the year and save their company the burden and expense of re-hiring in fall.

Myth #5
With the heat of the summer it’s ok to dress a more casual for a job interview.

Reality:
First impressions are first impressions, regardless of season. Make it a rule if you are searching for a career to always look professional. Wearing summer attire, such as shorts and tee-shirts, tight or short clothing that accentuates your new summer physic is not acceptable.

Ignore these summer employment myths and you’ll have a huge advantage as your competition is waits for the September. Remain active with your job search and you could heat up your career.


Minto Roy