By Minto Roy - "DOWN ON THE FARM: NOT ONE CIGAR, SCOTCH, OR HIGH BACK LEATHER CHAIR IN SIGHT"
After becoming an active member with Board of Trade, I was surprised to learn that 80% of the B.O.T. members are made up of small businesses and their employees—that is, fewer than 250 employees and the majority of companies with fewer than 25. Maybe that’s why I haven’t run into any salt-and-pepper-hair-grey-power suit-types lounging in high-backed leather chairs whirling crystal shots of premium scotch with trails of cigar smoke wafting around them. That world may exist – maybe even somewhere in Vancouver – but the Board of Trade I have come to know is about advancing the progress of business and business owners, and most of them, even those with offices in skyscraping towers, actually work pretty close to the ground.
If you’re reading The Sounding Board however, you may already be way ahead of me in figuring this out. My work with PCMG and Careers Today has me talking to small business owners looking to recruit new staff. I also speak with many talented professionals seeking a career change or advancement. The Board of Trade represents a great opportunity for them. However, when I talk to non-members about attending Board of Trade events to meet potential new hires or to develop relationships which could lead to future career opportunities, many question whether the Board of Trade is really for them… that they not ready for "that level".
I try to constantly reinforce that "that level" is where they are missing their opportunity. That level is ground level. It’s even, if I may humbly try to extend a sometimes overused metaphor, the farm.
The Board of Trade is well understood as a unique and properous farmland. Within in its land many farmers and sharecroppers (businesses) grow crops and community members support each other’s growth.
Most of us are familiar with the instructive juxtaposition that good networking, positive networking, should have more in common with farming than it does with hunting. The idea, of course, is to slowly cultivate long term relationships which keep growing and bearing yield season after season instead of killing random prey, eating for this season, and then moving on to the next at the risk of eventual partner or client extinction. Seems logical, right? But, as the local purveyor of 20 kinds of pumpkins and squash and 14 recipes for each might say, “Wait, there’s more!”
At a Farmer’s Market, the whole town and half the region comes out to celebrate what everyone has accomplished that year. It’s a place where bragging is enjoyed and expected, and where encouragement and support are subtle yet ubiquitous (everyone’s produce is given a place and properly admired; no one’s pie is left unconsumed). Everything from the rawest of raw materials (milk directly from the cow) to the strangest things which may be made from them is on display (a cow carved out of hardened butter is always a sight to see). Of course people come there to buy and sell and trade their goods and services. But they also learn and exchange tips and inspire one another to keep going through good times and bad. The scattering seeds from one field to another are relationships and ideas which ensure growth for all. And that is where the metaphor really bears fruit. The Farmer’s Market brings the community together, gives them not just a place but also a standing invitation and a framework in which to build relationships and solidify their community connection. And you don’t have to be a landowner to contribute to or benefit from the experience. Everyone brings something and what grows is so much more in volume and flavour than the seeds which planted it.
The Board of Trade aggressively engages to assist all its members through a stream of community events. The Board lobbies to ensure the least resistance and build bridges with government. Expert speakers consistently offer new advice on how to businesses can grow more effectively. Board of Trade events offer a dynamic forum to make partnerships, strike deals, and develop support networks.
If you moved to a new town and you wanted to become a part of it, the Farmer’s Market would be the first place you’d go to connect. And if you wanted to show that you were generous and community-minded, joining a heritage committee or volunteering to judge the chili cook-off would be a great way to demonstrate your commitment. So, to you small business owners looking to expand, if you are looking for talented hands to help grow your business, I suggest among the questions you ask them about skills and qualifications should be a few questions about their networks and their community service. A distinguished speaker luncheon or Business After Business event is fertile ground for recruitment. People who come out to the Board of Trade and Spirit of Vancouver and the many other networking, professional and service associations around town are saying, “I’m in. I’m one of you.” They have demonstrated the farmer’s work ethic, patterning the behaviour of networking and professional development which shows they will deliver results for you. They are value-added employees, who will help everyone on your team to grow. They get it. And they deserve the growth and advancement which comes from stepping up and chipping in. And to those of you looking for transition, you need to get on board. It’s not about an old boys’ club. It’s more like Our Town. And success is about showing up.
The Board of Trade keeps growing, in large part because it is such fertile ground for community relationships and collaborative opportunities to flourish. As 2005 comes to a close, I’m looking forward to next year’s crop.
Minto Roy is the founder and principal of PCMG Canada and co-host of the popular radio show "Careers Today". To reach Minto Roy you can e-mail him at mroy@pcmgcanada.com.